Glossary

Developing

The term “developing” is a derogatory Eurocentric classification placed on cultures outside of what is considered the Western core. The use of the word functions not as objective of economic or societal growth, but moreso as rhetoric used to maintain global hierarchies, belittling the peripheral world (ex. Latin America) to always be inferior in comparison. Within Latin American design, the label ‘developing’ perpetuated a narrative throughout the twentieth century (and still in the present) that Latin American cultural production was insufficient in the Eurocentric canon; this is a complete ignorance of the violent histories of colonization which disrupted indigenous ways of knowing and creating in these regions. After gaining independence, Latin America was othered as their design practices were measured against Eurocentric standards rather than recognized on their own terms. The Eurocentric power forced the peripheral designers to constantly negotiate the juxtaposition between practicing their local ways and conforming to the white man’s standards of modernity. Decoloniality theory offers a powerful framework for resisting this. The theory actively challenges Eurocentric norms and aesthetics; decolonial efforts highlight that these cultures are not primitive, but are simply living within different way. Rather than viewing Latin America as ‘developing,’ it must be recognized as distinct, innovative, and modern on its own terms; through this, the Eurocentric canon shall be dismantled.